Japanese as consumers
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Japanese as consumers Asia"s first great mass market by Boye De Mente

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Published by Walker; Weatherhill in N.Y .
Written in English


  • Japan -- Social life and customs.,
  • Japan -- Economic conditions.

Book details:

Edition Notes


Statementby Boye De Mente and Fred Thomas Perry.
ContributionsPerry, Fred Thomas.
The Physical Object
Pagination256 p.
Number of Pages256
ID Numbers
Open LibraryOL14300255M

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How E-books Give You the Authentic Japanese Experience. Translations can be great—but there’s nothing like being able to read a Japanese book the way the author originally wrote it. You’ll get a feel for the time period, culture and speaking or writing styles that the author came from. The change of Japanese consumers is not only about what people in Tokyo buy, but also how and what they think when they make decisions for purchases. Future Watch report and analysis of consumer trends and lifestyles in Japan was done in collaboration . Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria).Format: Hardcover.   Japanese consumers tend to prefer domestic companies when all other conditions are the same, but American brand Amazon has gained a good reputation in .